Code of Ethics

Today in class we talked about the code of ethics in public relations. We looked at the PRSA code of ethics just to get an idea of how it works. There are going to be ethical codes that we will need to follow in the future whether it be for PRSA, our company or even in life. When we went over the principles of ethical research it was clear that the participants in the survey being done must know every detail that is going on in the study. The participant needs to know that they are being involved in a research study and that they can withdraw at any time. The researchers must not mislead the participants at any time. The participants cannot be harmed or punished in anyway during the study.

If you offer an award for participating you must follow through. Results are usually promised to the participants and to the companies who hire the researchers. However the company has propriety over surveys and all information taken during the study.