The Machine

The video, The Machine is us/ing US, on YouTube expressed that our society is becoming more dependent on communicating through the web. Public Relations is providing information between an organization and its public's. It is best to make a personal impact on the clients and always doing work through a computer to communicate loses that.
The main implication I see for the future of PR is that companies will no longer do face-to-face business with their clients. This will put less demand on students to take speech and intensive writing courses. Intsead students will be pushed to take more computer and technical communication classes.
More work will be done on the computer and less hands on. The need for a creative drive will slowly die. I see the requirements for public relations being words per minute being typed and the ablitly to create a webpage, blog or company toolbox online.