The video, The Machine is us/ing US, on YouTube expressed that our society is becoming more dependent on communicating through the web. Public Relations is providing information between an organization and its public's. It is best to make a personal impact on the clients and always doing work through a computer to communicate loses that.
The main implication I see for the future of PR is that companies will no longer do face-to-face business with their clients. This will put less demand on students to take speech and intensive writing courses. Intsead students will be pushed to take more computer and technical communication classes.
More work will be done on the computer and less hands on. The need for a creative drive will slowly die. I see the requirements for public relations being words per minute being typed and the ablitly to create a webpage, blog or company toolbox online.
About Me
- Kaitlyn B
- I am a senior at Minnesota State University, Mankato. I will be graduating in May. My major is Mass Communications with an emphasis in Public Relations and I am minoring in Speech Communications. I am a member of PRSSA.
I hope that the creative drive will remain alive and continue to amaze us. It may be challenging to meet the new level of creativity since the bar is continually being raised. With the new graphic and photography technology, I predict we will see some innovative images.
ReplyDeleteWith the invention of tools such as Skype and other video chat tools, face-to-face contact is easier than ever. But its the actual "real life" face-to-face that is disappearing. Hopefully the people who enjoy gathering with other people will continue to do so and the creative jucies will keep flowing and PR will continue to grow in the future.
ReplyDeleteI compelety agree with you that it's best to be more hands on with a client/organization. When you have a face behind a product or idea I beleive it to be more trustworthy and accurately described. At the same token if public relations doesnt move towards more web commmunication it's going to be left behind.
ReplyDeleteI disagree that writing courses will become less important. If anything, the skills a good writer possesses will be highly sought after.
ReplyDeletePublic relations as practiced on the social media will not cut people out. In fact, it makes each person more important because it gives them a voice. Using mass media doesn't provide that option. So both techniques are needed.