In the book, 'Putting the Public Back in Public Relations' by Brian Solis and Deirdre Breakenridge, there is a Chapter by the title of PR 2.0 vs. Public Relations.
Throughout the Chapter we are supposed to remember that PR is about the people and not about the tools. I think that we should remember this not only through the book we are reading in this class but also throughout our career choices in PR.
The Chapter brought up the 'black mark' that inevitably occurred in 2001 which meant the Internet and PR spin were on the rise. Many PR professionals and agencies suffered and lost credibility. Although this was a large problem in 2001 I think that some agencies are still feeling the negative feed back. It is important as a PR Professional to uphold integrity and credibility at all times.
From the first few chapters I see that it is very important to remember the golden rule and the code of ethics, no matter which code you follow. Remembering that PR is about people and not about the tools is something to always remember. Always check and recheck facts and dates; credibility is something that will either make or break a reputation.
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I agree with the statement you said, "PR is about the people and not about the tools." I think every job is about creating a since of friendship with all your clients. The a person knows you care, the more they would want to work with you.
ReplyDeleteI also agree that PR professionals are still feeling the loss of credibility from the black mark, but I also know that PR agencies are trying there best to get all the knowledge they can about the social media world. For example my friend's agency has their own employees, which their only job is to find out what is new with social media and to gain knowledge from it.