I found Dave Fleet's post on a list of key attributes to have for both traditional and new public relations skills very informative. In all of our classes we have always been drilled to know that writing is always an important skill for public relations; writing being one on Fleet's list.
I liked what Fleet said about work ethic. Professors have said that a job in PR is not always going to be 9 to 5 but it is also important to help others out even though it means you will have to stay an extra hour. Putting a little more effort into your work will pay off in the end.
Two attributes on the list that I thought could compliment each other well were, being proactive and blogging. I am new to the blogging crowd but there are many different websites, blogs and also classes that I can be proactive in to learn the basic skills. We can start being proactive with our assignments in class or when we are researching. First try and find the answer to your question and then seek others for help to find your answer.
I really found all of Dave Fleet's information very useful. I will be adding him on Twitter because I feel like he will bring more information to the table that I will be able to use for the future.
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I like what you mention about work ethic. It is good to know that although once on the job we may need to put extra hours in here and there, our efforts will both be noticed and worth it. Sometimes additional time, work and energy are needed to get a job done, but along with that there must be additional passion. Passion and drive for the task at hand carry through to the finished product. It's clear when people love what they're doing, and it's obvious when people don't. Make sure to let that passion shine through even if days have been extra long and you're exhausted. Work won't be extra long every day...as least I hope.
ReplyDeleteGlad you liked the post. You're right to focus on work ethic; it can really differentiate people when they join the agency world. It won't mean late nights every day, but the occasional one in order to support the team will certainly be noticed.
ReplyDeleteThank you both for writing. Emily, I completely agree with you when you talk about passion. I believe that clients will remember someone with passion and drive than someone that is there to just get the job done and leave.
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