In Chapter 8 of Putting the Public Back in Public Relations by Brian Solis there is information all about the old, the new and the brand new worlds of social media releases. I found the list of ten principles for good, well-written news releases very important for anyone going into public relations. The ten principles that serve the foundation are:
1. Elevate the message.
2. Inform, don't persuade.
3. Write with balance.
4. Include traditional and New Media.
5. Be informative.
6. Provide resources and add links.
7. Use available Social Media channels to open up and distribute
dialogue.
8. Listen.
9. Converse.
10. Learn.
The last three on the list will be the most important to us as young PR professionals just starting out. It will be important to listen to our superiors and see the different styles of how they are writing social media releases. The conversations we have between the people we work with will allow us to learn from ourselves and also others.
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In accordance with our research class, I find numbers 4,6 and 7 are applicable. Traditional and new media being news releases and social media networks like the one's we're using now and being able to provide links to make ourselves more credible.
ReplyDeleteWe need to use social networking sites like Twitter and Facebook to market ourselves better.
Kaitlyn, thank you for sharing. Hopefully this helps too: http://www.briansolis.com/2009/05/reviving-traditional-press-release/
ReplyDeleteI find listen, converse and learn extremely important as well. The best way to learn is through listening and paying attention to what is going on around us, especially in the Social Media world! Conversing and connecting with other bloggers is a great start to good blogger relations.
ReplyDeleteThank you all for commenting. I believe that PR professionals can teach new and up coming PR professionals important aspects of the traditional way of writing releases and new PR professionals can teach everyone different up and coming trends that work for different companies.
ReplyDeleteHow nice to see that Brian Solis takes the time to "walk the talk" and engage with his new friends. I was impressed, weren't you?
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