Social Media Releases

In Chapter 8 of Putting the Public Back in Public Relations by Brian Solis there is information all about the old, the new and the brand new worlds of social media releases. I found the list of ten principles for good, well-written news releases very important for anyone going into public relations. The ten principles that serve the foundation are:
1. Elevate the message.
2. Inform, don't persuade.
3. Write with balance.
4. Include traditional and New Media.
5. Be informative.
6. Provide resources and add links.
7. Use available Social Media channels to open up and distribute
dialogue.
8. Listen.
9. Converse.
10. Learn.

The last three on the list will be the most important to us as young PR professionals just starting out. It will be important to listen to our superiors and see the different styles of how they are writing social media releases. The conversations we have between the people we work with will allow us to learn from ourselves and also others.